Video Uses for Business

How can businesses take advantage of video if almost 83% of all internet traffic will be video in 2023?

I have compiled a short list to briefly answer this question.  Each topic could have/will have a blog post about what goes into them, but I just wanted to list the most obvious opportunities for today.

Product demos: Videos can be used to showcase a product’s features, benefits, and usage instructions. This can help potential customers understand the product better and make informed purchase decisions.

Testimonials: Videos can be used to showcase customer testimonials, which can help build trust and credibility with potential customers.

Branding: Videos can be used to showcase a brand’s values, mission, and unique selling propositions. This can help differentiate the brand from its competitors and build brand awareness.

Training: Videos can be used to train employees on various topics, such as safety procedures, new software, or customer service skills. This can help improve employee performance and productivity.

Event coverage: Videos can be used to cover business events, such as product launches, conferences, or trade shows. This can help reach a wider audience and build buzz around the event.

Corporate communications: Videos can be used to communicate important messages to employees, shareholders, or the public. This can include company updates, announcements, or messages from the CEO.

Social media marketing: Videos can be used to promote products, services, or the brand on social media platforms. Short, engaging videos can be a great way to capture the attention of social media users and drive traffic to the business’s website.

Explainer videos: Videos can be used to explain complex topics, such as how a product works, or a company’s business model. This can help potential customers understand the business better and increase the chances of conversion.


These are just a few examples of how businesses can use video to their advantage. The possibilities are endless, and businesses can get creative with their video content to achieve their marketing, training, and communication goals.

For more information on how to incorporate video into your business, please contact us

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